Playing at the intersection of People and Culture

to create impactful brands that provide purposeful transformation, deep resonance and sustained growth. Collaborating with teams across strategy, marketing, innovation and design, I partner with agencies and brand teams to navigate change together towards a better future.

 

Services

 

Brand Strategy and Architecture 

Consumer Research and Insights

Cultural Foresight and Future Vision

Brand Character and Design Codes

Client Snapshot


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Category Experience

 

Food and Beverage

Health and Fitness

 

Wellness and Beauty

Technology and Security

Client Quotes

Becky Harpstrite, VP Marketing, VG Good and Beverage Group

We worked with Meg on two strategy-driven innovation projects, understanding how to approach out product architecture in order to compete more effectively in fast-moving categories. Meg doesn’t just tell you what to do, she understand your internal process in order to deliver actionable strategies and product concepts. I thoroughly enjoyed working with Meg, even seeing her as an extension of our team. Her passion helped moved projects forward with success and ease.


Heather Llorca-Kropp, VP Marketing and Channel Management, Dukal Corporation

We recently rebranded our company and created a new brand architecture and could not have done it without Meg! Meg's experience, insight and energy made the process seamless and exciting to work on. I have worked with many consultants over the last 25+ years and Meg is hands down the best. The level of detail she provides in her findings and recommendations is incredible. I would highly recommend her to help bring your company, messaging and brand strategy to the next level.


Lynn M Lehman, Senior Brand Manager, Bissell

It’s not often that you come across a standout talent like Meg. I had the pleasure of collaborating on several projects together. I was always impressed with her ability to bring strategy and creative together to solve complex Marketing challenges. Her natural curiosity brings to light her ability to creatively problem solve, adding value to complex Marketing situations and delivering results.


Willie Wilkov, CEO, NA at HABA FAMILYGROUP

Meg is one of those strategists that just gets it. She uncovered cultural and consumer insights for our team that led directly to category crushing design. This work helped position The First Years for sustained growth by giving the brand an ownable yet relatable voice Millennials have been craving.

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Culture is always shifting. Brands don’t have the luxury of standing still.

I empower brands through cultural clarity and human understanding. Culture moves fast, I’ll help you identify opportunity and stay ahead.