I have always been curious about the human condition. This curiosity has driven me to do stand up comedy, improvisation, even personal training.
What makes people tick?
What intrinsic value does your brand provide them?
How do people shape culture?
How does culture shape people?
Inserting brands into this symbiotic space between culture and consumer ensures brands remain relevant and have purpose in people’s lives.
Meg lives in Hopewell, NJ.
Meg started in branding in 1998, as a Notionologist for nickandpaul. This experience formed the philosophy and methodology that drive Meg today - creativity and strategy working together, not in silos, unlocks the most potential.
Since then, Meg has worked on B-C and B-B brands for over 20 years, leveraging her ability to think both strategically and creatively. After all, this is the way people see brands - as holistic entities. People can’t separate the idea from the image. So, neither should we.
She has had the honor of running strategy practices for Little Big Brands and Spring Design Partners, building the Visual Strategy Department at CBX and being the CSO for The Future Laboratory in the US market during her career.
Meg loves what she does and is always on the lookout for new agency partners and clients looking to challenge existing beliefs and build a better mousetrap. She can work solo or bring in other like-minded experts to problem solve.
A proud Jersey girl, Meg is happily married and the mother of two silly adorable boys.
What I believe.
The best strategies are felt, not read.
I will deliver decks full of cool stats, sweet images and eye-opening charts. But, ultimately, people buy brands they connect with, those with memorable stories and a resonating purpose. I want you to understand your brand’s tangible benefits and its intangible meaning.
Brands are like people.
Brands are born into a certain culture. They go through a birth, adolescence, adulthood, maybe even a rebirth. Humanizing brands helps them connect with people intuitively, giving brands a distinctive quest and hunger that drives differentiation and relevance.
Brands live and die by culture.
Brands play in a fractured overwhelming cultural sandbox everyday. They are out in the cultural wild, on social media, shelves and billboards. But the cultural winds are blowing harder than ever. That elusive ‘relevance’ is harder to unlock and retain. Brands have to remain agile and understand their cultural utility.
Humans and culture are symbiotic
Understanding not only how people live their lives but also the way they participate in the culture that surrounds them is imperative. This belief helps fuse cultural opportunity and consumer motivations
through individual yet mass behavior.
It is possible and exciting, promise!