Cultural Foresight

Relevance has never been more dislocated. I help you define your brand’s cultural value.

Do you understand your brand’s unique cultural value?
Do you understand your competitor’s unique cultural value?
Do you see where your adjacencies lie?

People love to talk about trends but that feels so yesterday. The word trend implies impermanence. As soon as you wrap your head around a new reality, it's gone. I help you understand your brand’s cultural value yesterday, today and tomorrow. This gives you tangible marketing meat to spark dialog, innovate and increase meaning.

Deliverables:
Cultural Pathways
Consumer Definitions
Workshops and Ideation Sessions
Cultural Tours